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Establishing Inclusive Communication
26 Jul 2021 at 12:00am
A.S. Watson Benelux needed to update their company communication to better connect with their younger workforce and reach their on-the-go retail employees more effectively.
MangoApps provided a reliable, modern, and mobile-friendly company communication platform, helping employees throughout A.S. Watson Benelux successfully access information and collaborate together.
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2021 Loyalty Industry Data Study
26 Jul 2021 at 12:00am
Retailers spent last year adjusting their customer strategies to accommodate the shift to online shopping. This year, retailers are focusing their efforts on winning back the loyalty of their best customers. You may be wondering...how are they planning to do that?
Find out in the 2021 Loyalty Data Study.
Get answers to these questions and more straight from retailers...
How will they expand loyalty efforts in 2021? What are common barriers to launching a program? How has Walmart+ changed the loyalty industry and how are they acting on it? Download this data study today to get ahead of the curve with actionable takeaways you can use to align your loyalty strategy with your customer's needs and see faster ROI.
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The Premium Loyalty Starter Bundle
26 Jul 2021 at 12:00am
Consumer behaviors have changed and it's due to the continuing rise in premium loyalty programs. Retailers like Walmart, Best Buy, and Urban Outfitters have launched, or are currently testing, their own premium loyalty programs and this movement is expected to expand. Have you thought about launching or revising your own loyalty program?
The Premium Loyalty Starter Bundle includes 3 guides that will go into detail on everything you need to know about premium loyalty and the consumer data that will help you build your own successful program.
The Definitive Guide to Premium Loyalty Premium Loyalty: The Questions You Should Be Asking 2020 Premium Loyalty Data Study Download this resource bundle to get a comprehensive overview of Premium Loyalty in the retail industry, learn about its impact on today's consumers, and figure out how to start evaluating your options for launching a premium loyalty program.
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Investing in Future Growth: A Playbook for Customer Acquisition
26 Jul 2021 at 12:00am
As the retail industry continues to shift, paying attention to consumer behavior has become vital. It’s imperative retailers supply convenient, easy, and, most importantly, safe ways to shop. Getting shoppers’ to your brand’s digital properties, and then converting them once there, will remain a priority for retailers.
This asset provides insights and takeaways including:
How to attract new consumers in a growing market; What to look for when evaluating performance marketing solutions and networks; Tips for ensuring your in-store and online experiences are interchangeable; How to keep up in today’s hypercompetitive digital ecosystem; and Much more! Download this valuable resource to help your business succeed by re-evaluating how to capture your share of the growing e-commerce market.
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Database Considerations for Modern Retail
26 Jul 2021 at 12:00am
In this eBook, sponsored by Cockroach Labs, you’ll learn about:
How to select a database infrastructure for modern global retail operations. Cloud applications and architectures for retail. The benefits of a distributed database for improving customer engagement and complies with data privacy regulations in different regions.
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Next Generation HDR Solutions Breathe New Life into Legacy Content Libraries
26 Jul 2021 at 12:00am
“A year of stay-at-home orders combined with a cease in production of new content, has created a perfect storm for consumers to rediscover back catalogs filled with legacy video content. High dynamic range (HDR) technology has also continued to evolve, keeping pace with full-speed digital transformation efforts extending from 2020.”
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Driving Cost Out of CX with Virtual-First Care
22 Jul 2021 at 12:00am
COVID-19 has clearly changed consumer behaviors in monumental ways, with a huge surge in online shopping and real-time chats for customer service. These changes present a major opportunity to reinvent capacity planning, reduce OpEx/CapEx, and accelerate revenue generation.
To that end, many finance leaders like you are taking a good, hard look at everything from systems to logistics to eliminate waste and transform their strategies. Join this fast-paced, interactive webinar to learn how to make your CX program more financially efficient. You’ll discover how to:
Improve productivity by up to 34% through virtual-first capacity planning Reduce headcount up to 25% through improved utilization Reduce agent attrition and sales up to $9,000 per representative through improved virtual learning Improve quality and reduce technology and facilities costs by 12% with virtual-first customer care.
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We Want It All, and We Want it Same-Day
21 Jul 2021 at 2:20pm
Many more supply chains will move goods in a continuous flow, pulled by demand rather than pushed out the door for storage and distribution over time. Orders will originate with many more customers, in smaller sizes and quantities, for time-definite delivery. Now third-party (3PL) and fourth-party logistics (4PL) providers find themselves thrashing in the deep end of the pool, with sophisticated big-box and brick-and-mortar retailers that are heavily invested in online fulfillment. At the same time, major parcel carriers, local and regional less-than-truckload (LTL) providers and last-mile delivery services are engaging directly with innovative e-retailers through carrier or customer portals.
3PLs and 4PLs know LTL consolidation and last-mile, but aren’t all set up to manage wave-picking, DIM pricing, and same-day drop-shipping associated with omnichannel B2C fulfillment. To compete they’ll need a multi-layered strategy — backed by the right technology. Where’s the sweet spot for third[1]and fourth-party logistics providers, in either traditional freight or omnichannel parcel? How do they gain and hold market share in this kind of environment? The key may be a new set of mainly technology-based capabilities for managing multi-shipper, multi-carrier and multi-region supply chains, whether across U.S. states or in the fast-growing cross-border e-commerce segment.
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THE FUTURE OF ECOMMERCE: LIVE VIDEO SHOPPING
20 Jul 2021 at 4:50am
This booming trend first appeared in China 3 years ago and the US and top European countries are catching up fast. So why is this the future of retail? Reportedly, adding a human connection to the online shopping experience has big benefits, such as increased conversion rates and AOV. In a time when marketers are constantly looking for new channels to grow, nothing is more appealing than an experience customers love and can relate to. They expect the same or similar channels to the ones they use in their personal lives. Live Video Shopping is definitely one of them.
Download our complete guide on Live Video Shopping and you will get a full grasp of how it works, how it benefits brands, and results you can expect once you’re using this popular tool.
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Secret Life of Search
20 Jul 2021 at 12:00am
The rapid evolution of search engines and search technology is leading to profound changes in the ways that consumers explore, discover and buy new products and services online. This is causing immense headaches for search marketers striving to keep their brands visible on the new Digital High Street - the Google Search Results Page.
When, earlier this year, we looked around for information beyond the analytics data to help us understand how consumer search behaviour was evolving in response to this digital upheaval, we found very little independent research evidence. So we resolved to plug the gap ourselves.
Over a two-month period, we interviewed more than 60 consumers from a range of lifestages, and eye tracked them completing over 400 search tasks. These ranged from looking for a luxury hotel in London for a special weekend to finding a good deal on car insurance…from sourcing new family meal ideas to discovering a nearby physiotherapist.
The result?
A priceless database of video and interview data that unlocks the secrets of how consumers are using the web – and specifically the Google SERP – to view, browse and sift through search results to assist them in their purchase journeys. We believe it is the biggest, most comprehensive and up-to-date study of its kind in the market.
Our study uncovered ten stand-out strategies for search success – techniques and tactics to give search marketers a competitive edge. While success factors varied across different product search tasks, as Google responds to different types of search with a range of features – offering Maps in response to geo-searches, for example – many of the factors evidenced here are relevant, or can be adapted, regardless of market sector.
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