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State of the Connected Customer: Fourth Edition
13 Apr 2021 at 12:00am
For the fourth edition of the "State of the Connected Customer" report, Salesforce Research surveyed 12,000 consumers and 3,600 business buyers worldwide to consider:
How customer expectations and behaviors are transforming amid ongoing crises Which criteria customers use to evaluate brands in an increasingly online world Whether the rapid and extensive shift to digital will impact customer expectations in the long term Why and how customers are holding companies to account in new and unprecedented ways Regardless of who you market, sell, or provide service to, your customers' expectations and behaviors have transformed with unprecedented scale and speed. Businesses that understand and adapt to these trends will be more resilient in the "new normal." Read the latest State of the Connected Customer report to learn more.
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The Big Book of Experimentation: Retail Edition
9 Apr 2021 at 2:35pm
Industry-leading retail customers such as HP, Missguided, and 23andMe, are using Optimizely to deliver amazing customer experiences and set themselves apart from the competition.
HP ran 500 campaigns and drove $21M in incremental revenue Missguided launched a delivery service lifting conversion almost 2X 23andMe ran multiple tests to achieve a 10% + conversion rate
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Reimagining the Future of Retail
9 Apr 2021 at 12:00am
As the retail experience becomes increasingly digital, online, and personalized, organizations must find new ways to support retail experiences. To accomplish this mission of creating a more customer-centric, foresighted, and data-driven organization, many retailers are using SAP. However, using traditional IT to run modern SAP solutions can hold you back. To run SAP solutions with reliability, simplicity and responsiveness to changing needs, turn to SUSE. SUSE provides you a wholistic solution with their SUSE Gravity Stack for SAP on Azure which includes SUSE Linux Enterprise Server for SAP Applications.
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Gartner Market Guide for B2B Price Optimization and Management Software
9 Apr 2021 at 12:00am
Read the market guide to learn:
Why more and more businesses are investing in PO&M software Recommendations to application leaders responsible for assessing sales technologies An overview of the key pricing capabilities and sales intelligence you can expect in these technologies A list of vendors to help you evaluate and choose the solution that fits your needs
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5 Growing Fraud Threats to Omnichannel Businesses
8 Apr 2021 at 12:00am
?The retail industry quickly shifted to digitization in 2020—and while this rapidly evolving environment has presented new opportunities for innovative retailers, it has also provided criminals with new strategies and techniques to commit fraud.
Now more than ever, retailers must be aware of the primary threats they face. In this webinar, we explore how criminals are exploiting the growth of omnichannel shopping for their own benefit and identify the top five threats retailers need to mitigate to avoid significant financial losses, lost customers, chargebacks, and brand damage, including:
The growth in curbside pickup and buy-online-pick-up-in-store (BOPIS) fraud The dangers of digital transformation and loyalty programs Payment-related fraud, including alternative forms of payment and sophisticated credit card schemes
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Learn from the Personalization Leaders: Redo Digital with Hyper-Personalization
8 Apr 2021 at 12:00am
5th May, 2021
IST 11:00 // SGT 13:30 // GST 09:30 // AEDT 16:30
The key to success for retail in the new normal lies in delivering exceptional digital experiences with hyper-personalization at its core.
In this exclusive event for the retail community, Algonomy (formerly Manthan-RichRelevance) brings together some of the best retail brands and leaders that are driving positive change through hyper-personalization on 5th May, 2021
At the summit, you will -
Get the latest in personalization – Visual AI, AI based decisioning, personalized search and personalization without behavioral data Unlearn the old and broaden your horizons with real world success stories Connect and interact with fellow marketers, eCommerce leaders, product managers, search experts, CX executives and more
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Aldi, UK's fastest growing supermarket grows digital revenue per visitor 46%,...
8 Apr 2021 at 12:00am
Aldi has a unique business model, the discount retailer not only sells groceries and household goods, but also runs two 'Specialbuy' events a week, where ‘once it’s gone, it’s gone’.
These frequent catalogue changes meant the traditional approach of historical data based personalization was not an option for the retailer, and newly launched products did not surface in recommendations.
Second, due to the limited quantity, the online shop needed todiligently consider inventory levels, surface substitutes for out-of-stock products, and alert shoppers when a product is back in stock.
The retailer also realized the need to personalize targeting and content in order guide visitors to the most relevant campaigns and categories. What are their affinities - do they like fishing, are they a pet owner, dog or cat.
In this case study, learn why the Managing Director of National IT says "We’re now successfully able to engage shoppers with deeper journeys, leading to 10% higher average order value and 46% lift in revenue per visitor. We’re also witnessing organic repeat visits, which is invaluable.
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The Definitive Guide to Ecommerce Customer Experience
7 Apr 2021 at 5:05pm
A quick overview of the content covered:
The impact of technological advancements Common challenges and solutions in ecommerce customer experience Co-browsing for different industries The top 5 priorities for ecommerce businesses going forward How shoe retailer Zappos create the human touch How Sephora offer unrivaled omnichannel personalization How Disney create a seamless end-to-end experience
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The Ultimate Guide to Customer Support
7 Apr 2021 at 5:05pm
Here’s what’s covered:
-Primary trends and expectations influencing customer support operations today
-Building internal workflows and planning for escalations
-What should your customer support product stack look like?
-Automating customer support
-Meeting your customers on all devices
-How to structure a support organization
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Supercharging Customer Service: Reimagining the Operator Experience at Grocer...
7 Apr 2021 at 12:00am
This leading retailer needed an advanced service model to keep up with franchise growth—one that tracked service response times against promised SLAs and put information at franchise owners’ fingertips. Quickly scan how ServiceNow® with their partner Acorio solved the customer service challenges by:
Redefining customer service to improve the overall independent operator experience Adding workflow tools, root cause analytics, and self?service capabilities Providing relevant information to store operators
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