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Free publications about the retail and distribution industries.
The Procurement and Supply Chain Imperative
20 Jan 2022 at 12:00am
Suddenly, the ability to source essential items around the world was severely limited, with many tier 1 and tier 2 suppliers unavailable or difficult to reach. Entire business models transformed overnight as customer behaviors changed - in particular, as e-commerce exploded during country lockdowns.
To maintain business as usual while meeting these changing needs, executives depended on robust data-sharing and collaboration within organizations and across business ecosystems, all underpinned by a skilled workforce capable of adapting on the fly.
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IDC MarketScape: Worldwide Retail Commerce Platform Software Providers 2020 V...
20 Jan 2022 at 12:00am
and get expert advice on criteria to consider when evaluating retail commerce platforms.
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National Nutrition Month Retail Toolkit
15 Jan 2022 at 4:20am
The U.S. Highbush Blueberry Council (USHBC) developed this toolkit to support retailers’ in-store and online seasonal promotions in hopes to drive education, inspiration and sales of blueberries at point of sale during National Nutrition Month®. These easy-to-use and ready-to-download materials emphasize the importance of educating customers on making informed food choices, while instilling confidence that blueberries, whether fresh or frozen, offer a delicious sweet-tart taste for those on their path to health and wellness.
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Winning with Words in Retail
14 Jan 2022 at 3:05pm
This e-book details data-driven insights of what language works in retail and eCommerce marketing based on thousands of experiments run across real campaigns. Marketing leaders can use this data to unlock the power of words and add mathematical certainty to the development of marketing creative to optimize brand engagement and revenue performance.
For example:
Want to grow Black Friday sales and increase marketing return on investment (ROI)? Data shows that vague price call outs outperform specific-discount language. Want to drive sign-ups for an email marketing list? Find out what words and CTAs will do the heavy lifting. Want to increase response rates for your direct marketing messages? Replace Urgency-related language with Achievement, a top-performing emotion for retailers.
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Global Voices 2022 Shopper Survey
13 Jan 2022 at 12:00am
In November 2021, ESW conducted the Global Voices 2022 survey, a follow-up to the July 2021 Pre-Peak Survey that provided deep consumer insights as new cohorts emerged in the cross-border ecommerce space. This survey was fielded from more than 14,000 consumers across 14 countries, looking closely at generational shopping habits, behaviors, and attitudes, specifically related to the cross-border shopping experience.
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Marketing Success Kit | Target New Homeowners & Movers
11 Jan 2022 at 12:00am
This year alone, over 35 million people will move. During this major life event event, they'll spend over $9,000 and engage with 70+ brands.
New mover marketing isn’t a fad, it’s the secret to acquiring new customers and retaining your best ones.
Speedeon's best in class new mover data helps brands reach:
Pre-movers - People who just listed their home Under contract - Owners under contract or just sold New Movers - People who have recently relocated Our multi-sourced data is updated every 24 hours, making Speedeon's mover data virtually 100% accurate.
And each year, our team manages hundreds of campaigns to help everyone from furniture companies to restaurants to mortgage companies reach this valuable, spend-ready audience and cut CPAs by up to 65%.
Download the free New Mover Marketing Success Kit and you'll learn the top tips, tricks and best practices for launching omni-channel campaigns - from direct mail to email to Facebook. Movers are a valuable target audience for marketers. Download now to get started.
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3 Retail & Ecommerce Trends to Watch in 2022
10 Jan 2022 at 12:00am
The companies that continue to digitize the shopping journey, while promoting sustainability and reducing friction, will win in 2022.
As the new year is starting, Insider Intelligence has compiled three trends in the retail & commerce industry to keep your eye on.
You can receive a complimentary copy of this list directly to your inbox simply by completing the form on this page. You’ll also begin receiving our Retail By the Numbers daily newsletter, designed to keep you up to date on the latest trends and developments in the industry
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Challenges Faced by Beauty Brands in the Global DTC Landscape
7 Jan 2022 at 3:05pm
By 2026, the global health, beauty, and personal care category will be worth £9.6 billion or €1.14 trillion, with just over 50% of this growth coming from ecommerce.
Consumer confidence in online commerce is growing, and as travel restrictions remain, the number of shoppers looking outside their country for the right products will continue to accelerate.
According to ESW’s recent global shopper survey, the number of consumers buying beauty products from outside their domestic market increased across all age groups between December 2020 and July 2021. The skincare and fragrance categories increased by as much as 4%.
For beauty brands looking to capitalise on these trends, expanding into new regions is not always smooth sailing. There are a number of complexities that are unique to the beauty industry, and they can vary greatly between regions.
Read this ebook to learn how to overcome these challenges and take advantage of the explosive growth of DTC ecommerce.
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Forrester: Five Practices To Succeed With Your Retail E-Commerce Strategy
5 Jan 2022 at 1:05pm
Retail e-commerce has well over two decades of experience under its belt, so digital retail businesses at all maturity stages have a fairly established set of best practices to follow.
This report helps digital business executives to improve their e-commerce business and build a solid foundation for success by tackling challenges with organization, partner relations, omnichannel, analytics, and usability.
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Logistics Reaches New Levels With Robotics
5 Jan 2022 at 12:00am
We’re in the midst of a holiday shopping season after nearly two years of elevated e-commerce demand, persistent labor and supply chain problems, and widening adoption of automation. If there was a one-size-fits-all solution to logistics challenges, it would already be in use.
But robotics suppliers do now have proven systems for materials handling in numerous environments. According to ABI Research, warehouses are starting to bring in mobile robots in larger numbers. Collaborative robot arms or cobots can work alongside human staffers and are also becoming more widespread.
After years of development, we’re also starting to see more robust picking and last-mile delivery systems. As you consider scaling your robotics fleet or just getting started, remember that the software and management around robots, as well as your own processes, are also important.
In this Special Focus Issue, we look at how asset management, artificial intelligence, and financing options can help companies of various sizes. In addition, we examine the difference between mico-fulfillment and hyperlocal fulfillment, two buzzworthy phrases in groceries and e-commerce, but not limited to those sectors.
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