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3 Ways AI-Powered Search Drives Retail Profit
25 Sep 2023 at 9:35am
Consumers shopping online expect to find what they need in the moment they need it. But retailers’ websites aren’t delivering on those expectations. According to Coveo research, 68% of customers can’t find what they’re looking for and 51% cannot easily navigate across a site.
By investing in high-relevance search capabilities, retailers can meet consumers’ needs at high-intent moments and deploy strategies to advance their e-commerce priorities. Join us in this webinar to learn how implementing AI-powered search capabilities can drive up profit. In this session, you’ll learn:
Consumers’ pain points finding relevant products and content on e-commerce websites How relevant search results and recommendations can boost conversions and lower customer acquisition costs How retailers can design search strategies around business goals
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A Smarter Approach to Product Transparency: Building Consumer Trust in an Evo...
25 Sep 2023 at 12:00am
Trust, transparency, and reputation are more than marketing buzzwords. There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of today’s consumers.
Download this free guide to explore pertinent consumer research and real-world examples from industry leaders who have proactively embraced transparency for their brands and products.
What’s inside?
Key data points from consumer research that reflect the growing demand for product transparency The business case for building consumer trust and how embracing a transparency strategy can directly impact a business’ market valuation How several CPG manufacturers and retailers are already using digital solutions to give consumer access to accurate, impactful information beyond what is included on a product’s label.
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Mind the Gap -- Bridging the Gap Between Technology & Creative in DOOH
25 Sep 2023 at 12:00am
As brands aim to capture consumer attention in an ever-more competitive landscape, DOOH provides the perfect canvas for advertisers to reach their audiences with high-impact creative at multiple touchpoints throughout the buyer’s journey.
The key to building truly exceptional DOOH campaigns lies in achieving total alignment between creative teams and media buyers — empowering them to build attention-grabbing ads that reach their audience at the perfect time and drive them to action.
In this in-depth guide, you’ll discover:
Why creative is critical to DOOH success What sets DOOH creative apart from other ad formats Optimization techniques for DOOH screens Best practices for aligning creative teams and media buyers Key questions to answer before launching a DOOH campaign
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How Seamless Omnichannel Payments Drive Sales
25 Sep 2023 at 12:00am
Consumer expectations continue to shift dramatically. Customers want convenience, great prices, and the same level of service and security whether shopping online or in person. They expect fast, easy experiences across the channels. To achieve this, merchants need to have a strong omnichannel platform in the backend and consistent presence across channels. And the larger the merchant, the greater the expectations from the consumer. Recognize customers across channels to provide a single, seamless commerce experience, while giving merchants a unified view of their behaviors and preferences.
In order to meet these expectations, merchants are looking to get a single view of the customer no matter where they are shopping to better understand their behaviors and preferences. This can enable better attribution, loyalty, and rewards programs, and facilitate better targeting of offers, with insights and analytics that provide a comprehensive view of customer shopping behavior across and between channels.
Being able to deliver on this consumer expectation may have high returns for your organization and can be achieved seamlessly with the right technology partner.
PayPal’s global network of merchant and consumer payment transactions makes it one of the leaders in helping enterprises acquire, convert, and retain customers regardless of how they shop. Its insights and solutions – and now offering in-store payments through PayPal Braintree – are closing the gaps in omnichannel shopping and helping brands to better understand where their customers are and what's motivating their purchases.
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6 Reasons Why Event Management Technology Gives Your Venue a Competitive Adva...
22 Sep 2023 at 9:50am
Events mean consistent revenue, and high profit margins, for restaurants. But they require juggling numerous details and clear communication is key for success. Fortunately, technology can streamline this process and help events run smooth. From lead generation, to customer and staff communications, to PCI compliant payments and analytics, technology can do it all with just a few clicks.
Read this handbook for 6 tips to streamline, or start, hosting events using technology.
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How to start, grow, and scale your wholesale business the right way.
22 Sep 2023 at 12:00am
Read the eGuide: "The Definitive Guide to B2B Ecommerce: How to Start Selling B2B Online," and explore the three trends driving consumers, and what you can do to exceed buyer expectations from discovery to delivery.
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The Dawn of Channel-Free Retail Logistics
20 Sep 2023 at 11:35am
Shopping habits have evolved. Consumers no longer shop in just one channel at a time. They shop across channels. In fact, the Harvard Business Review found that nearly 73% of consumers prefer shopping through multiple channels, with only 7% shopping exclusively online and another 20% choosing to shop only in-store.
As a result, retailers have to be able to adapt to be everywhere the consumer is. They must also have the right product at the right time and location to reach the buyer. To do that, retailers have to evolve their logistics solutions. It’s imperative that retailers offer fast delivery, easy returns, robust in-stock inventory, and more.
They also must do so across all retail channels – in-store, online, in mobile apps, from a catalog, etc. – and delivery channels, such as direct shipping, pick up in store, curbside delivery, locker/parcel pickup, etc.
To meet and exceed these consumer expectations, retailers need to think outside the omnichannel box and start evolving their operations to match how consumers shop.
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How Generative AI Will Improve E-commerce CX in 2023 and Beyond
20 Sep 2023 at 9:50am
The emerging trend of conversational commerce, with help from generative AI, can transform how companies interact with their customers and redefine how customers shop online.
Conversational commerce uses messaging apps, chatbots and video chat to facilitate communication between businesses and customers, and it offers a convenient, efficient and fun shopping experience.
This playbook outlines how the right conversational commerce platform can help you improve customer and employee satisfaction. It will explore:
Signs that your self-service features need improvement The ways in which AI is moving to the forefront of the online shopping experience How generative AI can increase conversion by 10x and make customer service agents 10x more productive
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